Archives for June 2016

June 23, 2016 - 1 comment.

Insane and Idealistic…

Many hobbyists in the homebrewing community feel as though the craft brewing market is saturated with brewpubs and microbreweries that it's inevitably slated for collapse. Some argue that opening a brewpub or brewing company is not worth the risk, and that it's current rate of growth is unsustainable. By this same logic, New York City's massively successful Shake Shack burger joint would probably never have opened since there were already hundreds of hamburger restaurants in the city at the time, and the burger market share in New York was spread so thin. In 2004, Shake Shack took off.

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Through my travels (I'm currently doing a half-year trip around Southeast Asia) I've had lots of downtime at airports and on buses to reflect upon these apocalyptic predictions and to consider the risks involved in my own brewing ambitions. Opening a Silly Sir brewpub and/or brewing company is a daunting, high-risk task that will require intense dedication, long hours, and serious commitment and consideration if it is to become the bustling hangout I envision. At this point, my role is almost exclusively that of a sponge - soaking up as much information as I can on how to successfully run, market, and sustain a viable business. Here's what I've learned so far in listening to podcasts, reading books, and skimming websites on the matter.

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June 12, 2016 - No Comments!

Durian + Alcohol = INSTANT DEATH?!

Most Malaysians go absolutely crazy for this perplexing, stinky fruit called durian. Its creamy fruit centre is encased in a hard, spiky shell, and its distinctive sulphuric stink immediately envelops its surroundings in a foul, garbage-like wave of offense. It is said that consuming alcohol and durians together will result in an instant death. Sara's younger cousin insisted that I not drink any beer while consuming the controversial fruit as I'd immediately keel over and die.

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I was skeptical. Being the experimental brewer that I am, I bet against this notion and almost took it as a challenge. 'I'll show you!' I thought, 'I'll even craft a durian beer to in order to falsify this silly myth!' (though I'd give it to the suckers in my local homebrew club to try first, of course, just in case).

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