Until recently, the label design quality of my beer was more consistent than the beer itself. This is in large part thanks to the incredible effort and skills of my girlfriend Sara who is a designer, and who can adapt and adjust my label sketches in all the right ways to make them look great. She's taught me everything I know about what makes good homebrew label design. As I continue to perfect my brewing methods and upgrade my equipment, our beer quality has continued to improve and is now falling in line with our great labels.
Note: I originally wrote this piece for the Neat Pour audience. Though it's not quite my style (part of my goal with Silly Sir is to make great beer appealing to casual drinkers by avoiding describing it so much), I think it makes for a pretty interesting read.
In the Beginning...
I started drinking beer when I was three-years-old. A curious miniature me demanded a sip from my mother's can of Budweiser. “You won’t like it!” she insisted. She was right. It was here, at this early age, that I learned beer tasted like piss and vinegar. It was an awful substance, and I couldn’t understand why grown-ups liked the stuff. I swore I’d never drink beer again–in hindsight, I realize that this sentiment was exactly what my mom wanted to hear.