Sara reminds me that I say this every time, but this is my favourite Silly Sir design yet. I wanted to create something that was intimate and captured the spirit of Christmas. The vectors are small but the negative space creates a sense of stillness.

The Silly Sir packaging is admittedly further ahead than the consistency of the beers, and I am very proud of the designs so far. Without Sara to execute my vision, and offer her impressive design insights, the Silly Sir brand wouldn't be as established as it already is.

This is the original sketch before Sara made it awesome:

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